About Us
Operating Principles
- Compliance and clarity over hype
- Iteration and testing > assumptions
- Automation and documentation from day one
Focus Areas
Email funnels, list growth, conversion testing, and lightweight web properties.
Management
Owner: John Nelson — John brings 17 years of online marketing experience to the table, spanning list growth, copy testing, and performance funnels. He prioritizes systems that scale and straightforward reporting over vanity metrics.
Off the clock: John enjoys trail drives in the Rockies, roasting coffee at home, and tinkering with simple guitar riffs—anything that pairs focus with a bit of creative fun.